About us
ABOUT US
Shaping our future
As the demand for healthy snacks rises, our community is dedicated to providing the finest dates sourced from sustainable farms.
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Our dates are grown with care, ensuring the highest quality and flavor while respecting the environment. We offer a range of organic and gourmet date products that cater to health-conscious consumers and culinary enthusiasts alike.
Start with the customer – discover their taste preferences and deliver the finest dates to them.
Changing the world is possible. We’ve done it with our sustainable date farming practices.
Tony Fred, CEO
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the cultivation, marketing, and customer experience strategies for our premium dates.
Mich Stark, COO
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural sector, Mich has helped the company to flourish in the date industry. Mich is among the best minds.
Aline Turner, CTO
Aline is one of the iconic people in life who can say they love what they do. She cultivates and nurtures over 100 varieties of dates and engages with a community of thousands of date enthusiasts.
Iris Joe, CFO
Iris, with her international experience, helps us easily understand market trends and improve our offerings. She is determined to drive success and brings her expertise to elevate the company to new heights.